India's celebrity economy has a gender problem. Why aren't you surprised?
Published on: Oct. 13, 2025, 1:46 p.m. | Source: Livemint
India's celebrity economy is slowly changing, with female celebrities seeing a 29% brand value increase to $594 million in 2024. However, men still dominate, holding nearly 70% of overall brand value. Structural biases in entertainment and sports continue limiting women's endorsement opportunities.
