AK News Interview with Kunal Shah: “Margins Are Earned from Desire, Not Utility”

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Interview with Kunal Shah: “Margins Are Earned from Desire, Not Utility”

Published on: Oct. 1, 2025, 11:22 a.m. | Source: Outlook Business

In an exclusive conversation with Outlook Business, Cred Founder Kunal Shah explains why margins come from consumer desire rather than utility, and how Cred scales by balancing aspiration with value in India’s financial ecosystem.

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