South Korean retailers skip Halloween marketing after Itaewon tragedy, shift focus to Pepero day, year
Published on: Oct. 21, 2025, 11 a.m. | Source: The Tribune
South Korean retailers are skipping Halloween marketing this year in the wake of the Itaewon crowd crush in 2022, and instead focusing on Pepero Day in November and other year-end promotions, reported the Pulse, the English service of Maeil Business Newspaper Korea.
